ISMM News February 2010

BESMA 2009 The British Excellence in Sales & Marketing Awards (BESMA) represents the UK's highest level of recognition for outstanding sales achievement. Organised by the Institute of sales & Marketing Management, BESMA is the benchmark standard in its field. BESMA identifies those organisations in which world class 'best practice' is demonstrated. Nominations for awards are open to companies of all sizes and industry sectors. The key objectives are: • To contribute to raising the profile of professional selling both for the individual and the company • To recognise and reward achievement in all areas of sales and marketing • To acknowledge the vital role sales personnel play in today's fast-moving business climate and motivate them to sell more and raise profitability As a business professional, you, your sales team, managers and support staff should be nominated for one of these prestigious awards. The recognition gained from picking up a BESMA is enormous, not only from within your company but also from your customers and competitors. It is free to nominate and all finalists are entitled to a complimentary ticket to the awards ceremony which takes place at the four star Lancaster London on Thursday 27th May 2010. For further nomination details, contact June Kelly at jkelly@ismm.co.uk visit www.ismm.co.uk or call 01582 840001





The ISMM offers FREE Sales Business Success Seminars throughout the year.

These events are a platform for developing your potential and significantly raising your business performance. The sessions provide a host of thought-provoking ideas and practical tips for maximising sales and winning new business.

• Improve your knowledge and skills • Network with other sales professionals • Access the latest tools and techniques • Q&A sessions with leading authorities in sales • Build new business contacts • Have an enjoyable, thought-provoking evening

The next ISMM seminar will take place on Thursday 11th February at Manchester United Football Club. As this is a popular venue please book early to avoid disappointment.

The evening will start with Royston Guest and How to Turn Your Customers into Your Sales Force The old thinking used to be "The only purpose of a business is to attract, maximise and retain customers". Now the game of business is changing and as we look for the edge in the market place, the thinking of precisely how to do this is evolving. Customer advocacy, share of mind and salience are critical challenges for ALL businesses to address in 2010! Royston Guest, CEO of Pti Worldwide is going to be covering the WHY, the WHAT and the HOW to implementing this strategy in your business in 2010. Following on; we welcome Clive Gott with Vision Engineering Have you ever wondered why? Why you are doing what you are doing or going where you are going? Have you ever thought ...REALLY thought... about the impact your actions have on others? This enlightening presentation will ask those questions and invite you to at least start to think about your purpose. In his own unique way Clive will outline the difference between a dream, a vision and a goal and the importance of having them all congruent with your purpose. At best you might find some answers, at worst you will ask more questions, either way you will be challenged.

To check availability, contact June Kelly at jkelly@ismm.co.uk or call 01582 840001